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When it comes to strategic use of music – brand music (i.e. an owned musical ... http://www.doc.gold.ac.uk/~mas03dm/papers/BinetMullensiefenEdwards_Admap_2013.pdf.. Mar 11, 2020 — If you're not sure how to promote your music effectively, these seven marketing strategies for musicians will definitely help get you started.. Read Free Music Branding And. Consumer Culture ... world today, Cultural Strategy transforms what ... conventional branding strategies, which focus on benefits .... IFPI GLOBAL MUSIC REPORT 2020 - THE INDUSTRY IN 2019. 5. CONTENTS ... We research and analyse the data, we look at the brand opportunities, we ... Shridhar Subramaniam, President, Strategy and Market Development,. Sony Music .... by AC Wong · 2018 · Cited by 1 — as business strategy, music management and marketing, therefore a holistic approach to research is appropriate. 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